HENRIQUE

KUNIYOSI

a.k.a. "Koba”

CREATIVE STRATEGIST

CURRENTLY BASED IN BEIJING

BRAZILIAN WITH JAPANESE HERITAGE

HI! NICE TO MEET YOU 👋

I’m a Creative Strategist with over 10 years of experience in ad agencies, helping brands find clarity in complexity and relevance in culture.

I believe the best strategies are born from tensions, where human truths and business challenges meet.

My role is to uncover these truths and turn them into inspiring briefs, brand positions and campaigns that move people and deliver results.

I'VE WORKED AT
 WITH THESE CLIENTS

I can help you with…

  • Use research to uncover compelling insights based in tensions and strategies that fuel breakthrough creative briefs.

  • Define a distinctive positioning for the brand through deep strategic research, insight development and a unique brand POV.

  • Bridge strategy and execution (craft campaign goals, plan rollout across channels, and align creative and media seamlessly).

  • Integrate teams in agile methods to help co-create clear, strategic and creative solutions effectively.

WORK

⎯

WORK ⎯

Uber Teens Launch

Let’s connect. I’d love to collaborate and bring your next project to life!