// 2023
Brand Positioning
Position Brutal Fruit Spritzer as a premium RTD and drive awareness for women.
Strategy
〰️
Strategy 〰️
Sophisticated drinks usually mean they are expensive.
In Brazil, consumers don’t have RTD beverages that meet their demand for sophistication while remaining financially accessible.
A sophisticated drink can help you “Feel fancy”.
Sophistication shouldn’t come with a price tag. True elegance is not about what you own, but about how you feel and how you display yourself.
