// 2023
AI Media Literacy
Create a campaign to educate users on how to spot AIGC online and how to act if that content is spreading misinformation or violating Community Guidelines.
Strategy
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Strategy 〰️
The Misinformation Inertia.
People are worried about misinformation (58.5%), but most of them don't take action (Less than 40% of people conduct basic fact-checking).
If fact and fiction are blending, indifference fuels misiformation.
In a world where fact and fiction blur, indifference fuels misinformation. People want the truth, but often don’t act to protect it.
