// 2022

Google Discover

task

Present Google Discover to Users.

Strategy

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Strategy 〰️

tension

Infodemy x FOMO.

At the same time we live an era of information overload, we feel eager to stay updated.

core INSIGHT

Google Discover can help people with tailor-made content.

We live between two forces: an overload of information and the fear of missing out. What we crave is not more content, but the right content for us.

strategic idea

Present Discover by showing how everyone can have “a Google of their own”, a feed shaped by your interests, not by pressure to consume.

Execution

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Execution 〰️

Agency: AKQA

My role: as Strategy Manager, I was responsible for crafting the strategic vision by shaping the tension, defining the insight, and briefing the creative team in partnership with strategic leadership. I led presentations and ensured alignment at every stage

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