// 2025
Uber Teens Launch
Position Uber Teens as an essential tool that makes guardians feel confident and connected to their teen’s journey.
Strategy
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Strategy 〰️
Parenting a teen is a constant paradox of independence and oversight.
Guardians strive to give their teens the freedom they need while ensuring their safety. It’s a delicate balance: step back too much, and they worry; step in too much, and they risk pushing them away.
Gaining autonomy doesn’t have to mean losing control.
No more endless texts (“Let me know when you get there”). Uber Teens turns every ride into a natural moment of reassurance, where teens independence meets guardians peace of mind.