// 2024
Summer Campaign
Increase cultural relevance for Tinder and drive usage during Summer.
Strategy
〰️
Strategy 〰️
Those random summer rains hinder dates.
Summer is the season to find the perfect match outside - but very often the weather unpredictability can get in the way.
Rain can stop a date, but it can’t stop a match.
Summer brings the promise of connection, but nothing kills the mood faster than an unexpected downpour.