// 2023

Queen Charlotte Launch

Drive Awareness for the launch of Queen Charlotte: a Bridgerton Story in Brazil.

Strategy

〰️

Strategy 〰️

The imagery of monarchs for Brazilians is predominantly European.

When Brazilians think of kings and queens, the imagery is mostly European centered.

Queen Charlotte helps us reimagine royalty imagery.

For Brazilians, the image of royalty has long been painted in European tones, but Queen Charlotte rewrites what power and royalty can look like.

Show how royalty can be embodied by a Brazilian Black woman.

Execution

〰️

Execution 〰️

Agency: AKQA

My role: as Strategy Manager, I was co-responsible alongside another senior strategist for developing the strategic vision by shaping the tension, crafting the insight and briefing the creative team. Together, we acted as the main link between client and agency and led presentations .