// 2022

New Ways to Search

Grow usage and build innovation perception through Voice and Lens.

Strategy

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Strategy 〰️

The Search Gap.

Text-based search is still the most relevant way to use Google. However, when you can't describe what you are searching for, you can't look for it.

**There are new ways to search for those things in your day to day.**

When words fail, search fails. Sometimes we can’t describe what we’re looking for, but we still know it when we see it or say it.

**Show how Google Lens and Google Voice can help everyone search for those things , expanding what Search can be.**

Execution

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Execution 〰️

Agency: AKQA

My role: as Strategy Manager, I was responsible for developing and leading an agile sprint with different teams, specialists and clients, while tracking learnings, tensions and insights to guide the group towards the creative paths and campaign development.