// 2022
New Ways to Search
Grow usage and build innovation perception through Voice and Lens.
Strategy
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Strategy 〰️
The Search Gap.
Text-based search is still the most relevant way to use Google. However, when you can't describe what you are searching for, you can't look for it.
There are new ways to search for those things in your day to day.
When words fail, search fails. Sometimes we can’t describe what we’re looking for, but we still know it when we see it or say it.