// 2023
PGDID Videoclip
Create an institutional project focused on racial equity through the song "Pretos ganhando dinheiro incomoda demais" from Criolo with SOMA+ (AKQA).
Strategy
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Strategy 〰️
The collective imagination associates Black and money as disconnected concepts.
This perpetuates the invisibility of a rich heritage and prosperity, creating an incomplete narrative that disregards centuries of history, resistance and achievements.
Black ancestry shows a wealthy past.
Black prosperity is not an exception; it is a continuation. History is filled with stories of wealth, power, and resilience that too often remain invisible.
