// 2021
Tomato First
Drive awareness by building Heinz Tomato Ketchup product superiority
Strategy
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Strategy 〰️
The Heinz formula is surrounded by skepticism.
Most people still don't believe that Heinz is made out of 6 ingredients.
Heinz got nothing to hide - from ingredients to the formula.
To break the skepticism, we can actually prove that our quality ingredients are natural and that we put Tomato first - even before the Ketchup.
