Attract riders and SMBs who have never used Uber Flash.

Strategy

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Strategy 〰️

tension

Sometimes we need to deal with unexpected struggles on our own.

Assembling furniture without proper tools, delivering that last minute order or even finding a comfort food as good as your mom's: life never stops surprising us with a new struggle.

core INSIGHT

With Uber Flash, you have an extra peer to help you .

Life constantly throws us unexpected struggles, but we’re not meant to face them alone.

strategic idea

Frame Uber Flash as the simplest peer you can count on, turning everyday hassles into effortless solutions.

Execution

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Execution 〰️

Agency: AKQA

My role: as Strategy Manager, I was responsible for crafting the strategic vision by shaping the tension, defining the insight, and briefing the creative team in partnership with strategic leadership. I led presentations and ensured alignment at every stage.